Your business Facebook page can be a fantastic marketing tool.
Done well, it can, build your brand, build trust and credibility and drive enquiries and sales.
However, there are some common mistakes you need to avoid if you’re going to get your Facebook page really working for your business. If you are doing any of the 5 things below, you’re wasting your time
Here’s a list of the 5 biggest mistakes I see on Facebook pages
1. Rants and Swearing
I know, it’s so tempting to vent your anger/frustration/opinion of your competitors on your Facebook page but it’s unprofessional and portrays the wrong image of your brand or company.
In fact it distracts from your business.
It’s just not worth it. Complain to your pals, vent to your family but keep it OFF Facebook and other social media. Better to maintain a dignified silence and let karma take care of the rest.
2. Other People’s Shared Posts (Rather Than Sharing The Original Post)
SHARING other people’s posts is fine, in fact it’s a brilliant idea. When you share from their page, they benefit from the shares which helps their page engagement. This is called Ethical Sharing. The great thing is you benefit too as Facebook seems to give greater weight and reach to popular posts shared from other pages. It’s a win win. If you do the opposite – in other words you just save the image to your computer and post it on your page, rather than sharing then that’s just not cool. they can legitimately report you for stealing their intellectual property. Ethical sharing is the only way!
3. Sell Sell Sell Posts
Nobody wants to be sold to. Everyone wants to be helped. If all you post on your business Facebook page is pushy sales message after pushy sales message, pretty soon you’ll end up with a page that’s as flat as a pancake. You want to create interaction on your posts. Think about the people you want to attract to your page and think about what they want to see. By all means post offers and deals, but put a bit of YOU into the page. Post different context, posts, image, videos make you feed interesting. Ask questions, share tips, HELP people. You’ll get a much more engaged and interesting page! PROMISE!!
4. Like & Share Competitions
They are against Facebook’s Promotional Guidelines which means YOU SHOULD NOT USE THEM and Facebook can and will shut down your page if they catch you. Its not worth the risk.
5. Anything NOT Aimed At Your Ideal Customers
By ideal customers, I mean people who are a good fit for your business and are most likely to buy. If you’re not clear who you’re trying to attract to your page then you’re going to be wasting a ton of time, money and energy and getting lukewarm results. Instead, figure out who is most likely to buy from you and target all your marketing at them – including your business Facebook page. Work out how you can add value, how you can help them, what sort of stuff they are likely to love and share. The more ideal customers you can attract, the more engagement you’ll get on your Facebook page. The more engagement you get on your Facebook page, the more likely people are to stick around and take up any offers you put in front of them.
Let me know your thought and are there any more I should add!